In this new era of marketing, consumers’ demand for quality content and information has grown exponentially.
The connection between content and enterprise SEO has become totally holistic in nature, by necessity.
As marketers focus on creating content based on expertise, authority, and trustworthiness (E-A-T), ensuring that SEO and content marketing work together seamlessly across enterprises has become critical to marketing’s success.
At SEJ eSummit, industry experts and leading brands shared actionable new strategies based on the latest content and enterprise SEO trends.
They’re cutting the learning curve so you can quickly capitalize on opportunities stemming from new types of consumer behavior and content consumption.
If you missed eSummit, don’t worry – every one of these valuable sessions is now available on-demand.
Check out just a few of the highlights from the Content and Enterprise Stage and what you can expect to learn.
Mari Smith, CEO of Mari Smith International, shares her insight into how Facebook has changed over the years and how Facebook Live is the best-performing content format.
From understanding organic reach to live streaming video, Mari gives actionable advice on how to plan your content strategically and measure the right metrics.
In this session, you will also learn why organic reach is not dead and how Facebook’s future is video content.
Mari’s presentation also explains the different Facebook post types and best practices for setting-up live videos, improving CTA’s, and creating highly shareable content.
Andy Crestodina, CMO at Orbit Media, takes you through how to create content that drives impact across the top, middle, and bottom of the content marketing funnel.
Focusing on essential best practices and key metrics at every stage, Andy shares where and which content formats work best.
In this session, you will also learn how to conduct and publish original research and make your content super visual.
Andy also shares strategies and advice on improving collaborative content and optimizing your content for search, social, video, email, and more!