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In this new era of marketing, consumers’ demand for quality content and information has grown exponentially. The connection between content and enterprise SEO has become totally holistic in nature, by necessity. As marketers focus on creating content based on expertise, authority, and trustworthiness (E-A-T), ensuring that SEO and content marketing work together seamlessly across enterprises has become critical to marketing’s success. At SEJ eSummit, industry experts and leading brands shared actionable new strategies based on the latest content and enterprise SEO trends. They’re cutting...